We are committed to protecting the personal information of our website visitors. This policy sets out how we will look after your personal data. It will also tell you about your privacy rights and how data protection law protects you.
What’s the purpose of this privacy notice?
This policy aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide when you sign up to our email list, purchase a product or service, or complete a contact form. It applies to our use of any or all data collected by us or provided by you through your use of this website.
This website is not intended for children and we do not knowingly collect data relating to children.
You must read this privacy notice together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
Amy Collins trading as Ace and Wren is the controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy notice). If you have any questions about this privacy notice, please contact Amy at email@example.com.
Links to third-party websites
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you.
Personal data, or personal information, means any information about an individual from which that person can be identified.
We may collect, use, store and transfer different kinds of personal data about you, including:
Identity data: includes first name, last name, title
Contact data: includes billing address, delivery address, email address, and telephone numbers
Transaction data: includes details about payments to and from you, and other details of products and services you have purchased from us.
Technical data: information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation)
Profile data: includes purchases or orders made by you, your interests, preferences, feedback and survey responses
Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties, and your communication preferences
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you do not provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
We collect data in the following ways:
• data is given to us by you; and
• data is collected automatically.
Data that is given to us by you
You may give us your identity and contact data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you
• subscribe to receive marketing information by email
• submit a contact form
• purchase our products or services;
• set up an account to receive our products/services
• enter a competition, promotion or survey; or
• give us some feedback.
Data that is collected automatically
To the extent that you access this website, we will collect your data automatically, for example:
1. we automatically collect some information about your visit to the website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the website and the way you use and interact with its content.
2. we will collect your data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the website, see the section below, headed Cookies.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
• Where we need to perform the contract we are about to enter into or have entered into with you (for example, to provide you with goods or services)
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
We may use your data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and, in each case, you have not opted out of receiving that marketing.
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you; or by contacting firstname.lastname@example.org.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase or other transactions.
In some circumstances you can ask us to delete your data: see Your Legal Rights below for further information. Even if we delete your data, it may persist on backup or archival media for legal, tax or regulatory purposes.
We use technical and organisational measures to safeguard your data, for example:
1. access to your account is controlled by a password and a user name that is unique to you.
2. we store your data on secure servers.
Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your data, please let us know immediately by contacting us via this e-mail address: email@example.com.
We may have to share your personal data with the parties set out below for the purposes set out above.
• Internal Third Parties e.g.
o Contractors and freelances engaged by us to complete work upon an agreed project
• External Third Parties Service, e.g.
o Professional advisers acting as processors, including solicitors and accountants based in the UK
o HM Revenue & Customs, regulators and other authorities acting as processors based in the United Kingdom who require reporting of processing activities in certain circumstances.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Changes of business ownership
You have the following rights in relation to your data:
1. The right to request a copy of the personal data which we hold about you;
2. The right to request that we correct any personal data if it is found to be inaccurate or incomplete;
3. The right to request that we delete your data from our systems where it is no longer necessary to retain such data;
4. The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
5. The right to request that we move, copy or transfer your data
6. The right, where there is a dispute in relation to the accuracy or processing of your personal data, to ‘block’ us from using your data or placing a limitation on further processing;
7. The right to object to our use of your data where applicable, including where processing is based on our legitimate interests
If you wish to exercise any of the rights set out above, please contact firstname.lastname@example.org.
If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex. In this case, we will notify you and keep you updated.
Please keep us informed if your personal data changes during your relationship with us, so that the personal data we hold about you is accurate and current.
This version was last updated on 20 December 2020.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.