You don’t need to thank people for reading your content

Have you ever signed off with something like “If you’ve got this far, thanks for reading!” or “wow, sorry for such a long post” or “well, I better stop rambling now”? There are many, many things to thank our customers and followers for, but reading our Instagram posts (or blogs, or emails) is not one […]

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Content creation

Do you need a new strategy for your marketing content?

Some thoughts about Instagram   Every so often, a fellow small business creative makes a confession. “I haven’t posted anything to the grid in… (lowers voice)… months, Amy. Months.” Oh, that Instagram guilt. It’s easy to feel bad about not posting often enough; not posting the ‘right’ stuff; feeling stressed with the content creation treadmill, […]

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Blogging, Content creation