Four problems to avoid in your sales page copy

It’s a classic sales page feature: two bullet-pointed lists. The first list says something like ‘This is for you if…’ or  ‘You’re in the right place if…’ Most sales pages have fabulous ‘for you’ sections. They’re enthusiastic, joyful, full of motivation and exciting things – and that’s much nicer to write, right? So let’s turn […]

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Copywriting