Are seasonal email opt-outs a good way of showing empathy?

Or are they starting to put an extra burden on grieving people? In recent years, there’s been a steady rise in the number of brands offering specific opt-outs to their email subscribers in the run up to significant holidays – Mother’s Day, Father’s Day, and Christmas tend to be the main three. There is a […]

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Copywriting, Marketing

Six problems to avoid in your sales page copy

Sales pages: those beautiful tools to guide your potential clients or customers through the wonderful things you offer, all the way to a inviting Call To Action where they shout ‘yes!’ and input their credit card details. So many sales pages are inclusive, uplifting, and trust-building. Empathetic, responsible marketing is on the rise (hallelujah). But […]

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